AccorHotels creates lifestyle division for boutique brands

The logo of French hotel operator AccorHotels is seen on top of the company's headquarters in Issy-les-Moulineaux near Paris, France April 22, 2016. REUTERS/Gonzalo Fuentes/File Photo
The logo of French hotel operator AccorHotels is seen on top of the company’s headquarters in Issy-les-Moulineaux near Paris, France April 22, 2016. REUTERS/Gonzalo Fuentes/File Photo

Reporting by Dominique Vidalon; Editing by Sudip Kar-Gupta |

PARIS (Reuters) – AccorHotels (ACCP.PA), Europe’s largest hotel group, is creating a new lifestyle division to pool its fast-growing “boutique” hotel brands, the company said on Monday.

From Feb. 1, Cedric Gobilliard will head the division, which comprises the Jo&Joe youth hostel brand and AccorHotels’ stakes in Germany’s 25hours Hotels and France’s MamaShelter brands. Continue reading “AccorHotels creates lifestyle division for boutique brands”