Madrid, August 4, 2015 – Amadeus is to expand its sales and catering offering to the hotel industry with the acquisition of Hotel SystemsPro by Newmarket, an Amadeus company.
A U.S.-based provider of sales, catering and maintenance software to the hotel and hospitality industry, Hotel SystemsPro delivers high-performance, ASP-based enterprise and property solutions to more than 4,500 hotels in North America and beyond.
The acquisition, which will see Hotel SystemsPro formally integrated into Newmarket, will complement Newmarket’s existing market reach and expand its overall product offering whilst generating new business opportunities across the Hotel SystemsPro customer base.
Hotel SystemsPro’s flagship product, hotel SalesPro works to automate the entire sales administration and catering delivery process, increasing sales efficiency and customer service at hospitality venues – with a specific focus on mid-tier properties.
“The combined hotel sales and catering space offers immense potential to drive increased value to our customers. With an addressable market of close to $5 billion across the larger hospitality sector, and with between 10% and 50% of hotel revenues typically coming from group and events business, depending on their profile, this is clearly a big opportunity for hotels as they seek to better optimise this area of their business”, said Jeff Hiscox, CEO of Newmarket, an Amadeus company.
He continues: “Hotel SystemsPro’s suite of products fits perfectly with our overall sales and catering solution set, which is also an important component of our broader strategic end-to-end IT vision for hotels”.
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail, ferry operators, and car rental companies etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component of the IBEX 35 index.
To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.
Follow us on:
Newmarket®, an Amadeus company, delivers proven business solutions for hospitality organizations. With more than 40,000 installations and 150,000 users in over 154 countries worldwide, Newmarket offers solutions for sales and marketing automation, catering and events, workflow management, service optimization, property maintenance, meeting intelligence, customer relationship management, and guest loyalty, enabling hospitality professionals to work smarter. Newmarket’s expertise in complementary hospitality solutions combined with Amadeus’ global scale, reach and expertise in core IT areas represents a compelling end-to-end solution for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty.