MIAMI, FL – November 1, 2013 – On May 1, 2013, South Beach Marriott, a boutique beachfront hotel in the much sought after South of Fifth (SoFi) neighborhood of Miami Beach, began a six-month, $9 million redesign. Jeffrey Beers International (JBI), an award-winning hospitality design and architecture firm, is spearheading the design project, which is slated for completion by the end of this year.
The renovation is intended to introduce a livable yet luxurious, residential feel, with high quality finishes, all new hard and soft goods, and attention to the smallest details. Known for projects including The Cove Atlantis, Fifty St. James in London and The 40/40 Club in New York, Jeffrey Beers found inspiration for the design in the hotel’s prime oceanfront address on Ocean Drive.
“Our goal was to embrace the hotel’s striking beachfront location by bringing the freshness of the sea inside,” said Jeffrey Beers. “We did this by carefully curating a selection of modern, custom finishes that help create an open and light-filled space while also establishing an inviting, high-end residential atmosphere.”
The design will utilize a color scheme that features a crisp palette of fresh whites complemented by soft neutral grays to evoke a luxurious and light atmosphere. Accents of orange and brown will bring warmth to the guestrooms and stylized, color-processed photographs reflect the feel of beachfront vistas. Surfboards inspired the sinuous custom built-ins, rendered in whitewashed oak and white lacquer. Modern amenities including integrated LED lights and large, flat screen televisions, balance out the design.
Bathrooms will be transformed to create a more expansive and luxurious space. New glass showers will replace existing tubs and feature rainforest showerheads and handheld shower fixtures, while porcelain tile with a marbled pattern and narrow slivers of white marble tile will replace floor and wall coverings, respectively.
The Concierge Lounge will be reinvented with the addition of a buffet island centered among sky-blue banquettes and soft grey lounge chairs. Located on the 11th floor, its two spacious terraces with new high-top tables and plush outdoor couches, provide a place to lounge and enjoy the expansive Miami Beach and cityscape views. The transformed lounge will also be offered as a new venue for groups to host meetings, weddings and other cocktail functions.
The transformation will be carried through on every floor with refreshed elevator foyers as well as new, chic furnishings and fixtures for both Lobby levels.
General Manager, David Cronin, 42, who joined the South Beach Marriott in November 2012, has been overseeing the $9 million renovation. Minimizing impact for hotel guests during the renovation is Mr. Cronin’s top priority. During the guest room beautification, the hotel continues to operate as usual with no visual impact on guests. All hotel amenities are available throughout the process including the pool, spa services, fitness center, dining at Deco Blue and Starbucks.
“It is business as usual at the hotel during the renovation with a focus on maintaining guest satisfaction,” Cronin said. “We are keeping the community involved and updated on the construction process through traditional and social media updates and look forward to unveiling our completed new design at the end of the year.”
Tags: south beach marriott
About South Beach Marriott
Nestled in the exclusive South of Fifth district on Miami Beach’s Ocean Drive, South Beach Marriott is a chic beachfront escape designed for the sophisticated traveler. With unobstructed oceanfront and Miami skyline views, this boutique-style hotel is just steps from the sand and only a short stroll from the city’s famous nightlife, shopping, dining and attractions. Two infinity-edge pools, boutique spa facilities, and an oceanfront terrace that flows into the Deco Blue Restaurant & Bar provide everything today’s traveler needs for an all-encompassing South Beach experience. For additional information about the South Beach Marriott visit www.marriottsouthbeach.com.
About Jeffrey Beers International
Jeffrey Beers International (JBI) brings experience, vision, and architectural precision to the creation of vibrant social spaces. Internationally recognized as a leader in architecture and design, JBI is a full-service studio founded by Jeffrey Beers in 1986. JBI’s team of talented and highly trained designers have collaborated with exceptional clients to push the boundaries of design, advancing the hospitality industry through a portfolio of award-winning projects, including The Cove at the Atlantis Resort in the Bahamas, The 40/40 Club and The Plaza Food Hall in New York City, the Fontainebleau Resort in Miami, and the historic Gloria Palace Hotel in Rio de Janeiro.
About Marriott Hotels
With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.
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