Mobile Bookers are Impulsive and Short-Term Travelers with 74% Being for Same Day Check In

DALLAS, Oct. 29, 2013 – Mobile devices have truly become an integral part of the travel experience. Since 2011, Hotels.com® has had over 20 million downloads of its mobile hotel booking app, proving that millions of people are adapting to the mobile way of life, especially when it comes to booking a hotel room on-the-go.

“Through the growth of our mobile booking app, we see that using mobile devices has become a seamless part of the travel planning and booking process,” said Taylor L. Cole, APR, travel expert for Hotels.com. “People are utilizing a variety of mobile resources on a number of devices to help them do everything from planning an extended trip to a simple overnight stay.”

Spontaneous

According to data compiled by Hotels.com, mobile apps are vital for last-minute hotel bookings. The travel expert found that a whopping 60 percent of mobile bookings from the first half of 2013 were made for same-day check-in, while 68 percent of bookings were made within two days of check-in.

Mobile Bookers1

Shorter Stays & Economically-Minded

The data also found that rooms booked via mobile were not intended for long stays but rather short getaways or spontaneous trips. The majority of rooms, 70 percent, were booked for one-night stays, while 89 percent of rooms were booked for two-night or one-night stays. When broken down by device, iPad users were more likely to book longer stays (three days or more) than iPhone or Android users and stayed at hotels with higher star ratings. Over a third of mobile bookings (42 percent) are for two-star hotels.

Top Stops

So where are these spontaneous jetsetters traveling to? The Entertainment Capital of the World, Las Vegas, was the top destination booked via mobile. This was followed by New York City, Orlando, San Diego and Houston.

About Hotels.com

Hotels.comLogo_-150x40Hotels.com is a leading online accommodation booking brand. Through the Expedia, Inc. global network of websites, Hotels.com, LP connects travelers with approximately 220,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP’s industry-leading loyalty program Welcome Rewards®, customers can earn a free* night for every 10 nights stayed at more than 85,000 hotels. Under its Best Price Guarantee†, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at http://www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at http://www.hotel-price-index.com. Follow Hotels.com on Facebook at http://www.facebook.com/Hotels.comUS, on Twitter at http://www.twitter.com/hotelsdotcom and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com, LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world’s best-known brands.

Media Contact:
Amy Chang Finn
Partners for Hotels.com
Email: amyc@finnpartners.com
Tel: (212) 715-1667
Click to visit website

Advertisements

2 thoughts on “Mobile Bookers are Impulsive and Short-Term Travelers with 74% Being for Same Day Check In

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s