Tourism Australia signs deal with China Travel Service to boost visitors

A lot to explore in Australia…Go underground at Coober Pedy, South Australia, the ‘Opal Capital of the World’. LInk;postID=5736079405875976278;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname

WYSTC 2014

Tourism Australia has signed a three year agreement with China’s state-owned enterprise representing the tourism industry, China Travel Service, to promote travel Down Under to its rapidly growing middle classes, particularly those living in ‘secondary cities’.

The two parties will collaborate on a range of co-operative marketing initiatives as well as business and industry development opportunities. Tourism Australia will also work with CTS to identify investment opportunities in Australia’s tourism industry.


Joint activities are likely to include brand promotion, digital marketing, PR, famils, theme stores and direct mail campaigns. Tourism Australia will also assist in providing ‘Aussie Specialist’ training to CTS’s best agents equipping them to better sell Australian holiday packages to Chinese consumers.

Tourism Australia Managing Director Andrew McEvoy said the new partnership represented the first time Tourism Australia had entered into a strategic agreement of its kind with an international travel agency.

“Distribution is critical to Australia achieving…

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