ISTANBUL, Turkey – June 3, 2013 – Wyndham Hotel Group, the world’s largest hotel company with approximately 7,380 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced the signing of an exclusive development agreement with İlbak Turizm İşletmeleri Ve Yatirim A.Ş. for 20 Super 8® hotels in Turkey over the next 10 years.
The fourth Wyndham Hotel Group brand to launch in Turkey since 2007, the Super 8 brand aims to meet the growing demand for comfortable, quality accommodation at affordable prices. With over 2,300 properties throughout the U.S., Canada and China, the brand has more hotels than any other economy hotel chain in the world.
“Just six months ago, we successfully introduced our upscale Wyndham Hotels and Resorts® and TRYP by Wyndham® brands to the Turkish market, building on the existing strength of the Ramada brand in the country,” noted Eric Danziger, Wyndham Hotel Group president and chief executive officer. “To now launch our Super 8 brand is extremely exciting as it truly enables us to offer a solution to each and every guest in the market, regardless of budget or travel purpose.”
The development agreement for Super 8 is the second hotel deal the two groups have struck. In December last year, Fokus İnşaat Ve Turizm Sanayi Ve Ticaret A.Ş., a company from the same group as İlbak Turizm İşletmeleri Ve Yatirim A.Ş. opened the 309-room Ramada® Plaza Istanbul Tekstilkent, one of eight new Ramada openings in Turkey in 2012.
“We are delighted to strengthen our existing relationship with Wyndham Hotel Group through this significant project and work together to introduce the Super 8 brand to Turkey,” said Mustafa Ilbak, chairman of İlbak Turizm İşletmeleri Ve Yatirim A.Ş. “We firmly believe that there will be strong demand for the Super 8 product with its clean, contemporary design and affordable pricing – we are already evaluating potential sites for the first hotel which we anticipate will open in Istanbul in 2014.”
The introduction of the brand to Turkey falls on the heels of similar announcements to launch Super 8 in Germany, Poland and Saudi Arabia. Across the four countries, a total of 60 hotels are planned over the next 10 years.
All of the hotels will participate in Wyndham Hotel Group’s free-to-join guest loyalty programme Wyndham Rewards, which currently has more than seven million active members throughout 50 countries. Members of the programme can earn points for stays, redeemable for hundreds of rewards options.
About Super 8
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with over 2,300 locations around the globe, more than any other economy hotel provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, a free SuperStart® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty programme.
Each Super 8 hotel is independently owned and operated under franchise agreements with Super 8 Worldwide, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). This excludes certain international hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Reservations and information are available by visiting http://www.super8.com
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with approximately 7,380 hotels and over 631,800 rooms in 66 countries under 15 hotel brands: Wyndham® Hotels and Resorts, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham ®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has licence agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at http://www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit http://www.whgdevelopment.com.
About Wyndham Rewards
Wyndham Rewards, the free-to-join guest loyalty programme of Wyndham Hotel Group, is the world’s largest hotel loyalty programme as measured by number of participating hotels.
With nearly 7,000 participating hotels throughout more than 50 countries, the programme offers nearly seven million active members the opportunity to earn valuable points for their stays. Those points may be redeemed for hundreds of rewards options including free hotel stays, airline travel, gift cards for leading retailers and more. Free stays start as low as 5,500 points. Members may also choose to earn airline or rail miles with over 20 leading carriers.
In addition to the above benefits, frequent travellers will appreciate the programme’s newly introduced Gold Status tier, which provides the programme’s most loyal members with an additional free night after every 20 qualified stays. For more information or to join, visit http://www.wyndhamrewards.com.
Christine Da Silva
Vice President, Marketing Communications
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
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